300lb of muscle in a a XXXXL T-shirt: how the World’s Strongest Man contest reinvented itself

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Oleksii Novikov doesn't walk into the room. He turns sideways, and shuffles through the doorway like someone navigating a particularly busy bar.

At 6ft 1in and 300lb of solid muscle, Novikov's shoulders are three and a half feet wide. His hands, permanently curled from years of lifting really heavy stuff, are like bear paws, his wrists as thick as some people's biceps. He's wearing an XXXXL T-shirt.