Rampant spam has forced Google to turn off RCS ads in India
by Allison Johnson from The Verge - All Posts on (#5ZWTA)
Users in India reported that Google Messages' RCS ads feature was being abused. | Illustration by Alex Castro / The Verge Google Messages users in India have reported receiving a deluge of unwanted ads in recent weeks using Rich Communication Services (RCS), and Google has employed a response strategy: turn them all off. Company spokesperson Kaori Miyake confirmed to The Verge that Google has disabled the feature in India: We are aware that some businesses are abusing our anti-spam policies to send promotional messages to users in India. We are disabling this feature in India while we work with the industry to improve the experience for users."
The ads in question were delivered by way of RCS' business messaging feature, which allows verified businesses to send messages to customers that go beyond a typical text, with images and interactive features. G...