Google Disables RCS Ads in India Following Rampant Spam by Businesses

Google has halted businesses from using RCS for promotion in India, the company's biggest market by users, following reports of rampant spam by some firms in a setback for the standard that the company is hoping to help become the future of SMS messaging. From a report: Rich Communication Services, or RCS, is the collective effort of a number of industry players to supercharge the traditional SMS with modern features such as richer texts and end-to-end encryption. Google, Samsung and a number of other firms including telecom operators have rolled out support for RCS to hundreds of millions of users worldwide in recent years. Google said last month that RCS messaging in the Messages app for Android had amassed over 500 million monthly active users. The problem, however, is that scores of businesses in India including top banks and other lending firms have been abusing the feature to send unsolicited promotional materials to any individual's phone number they can find in the country.

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