Adverts claiming plastic grass is eco-friendly are not allowed, says ASA
by Sandra Laville Environment correspondent from Environment | The Guardian on (#6045P)
Regulator upholds complaints that marketing by Evergreens UK Ltd was unsubstantiated and misleading
Adverts claiming plastic grass is eco-friendly" and purifies" the atmosphere must be removed after the Advertising Standards Authority upheld complaints of greenwashing.
The ASA upheld concerns that adverts claiming artificial grass produced by Evergreens UK Ltd was eco-friendly were unsubstantiated and misleading. The product was made of plastic, the ASA said, and, taking into account its whole lifecycle, it had a negative impact on the environment".
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