Signs Are Not Enough To Save Beachgoers from Deadly Currents

Keeping people out of rip currents is more about reading human behavior than reading warning signs. From a report: Worldwide, rips cause hundreds of drownings and necessitate tens of thousands of rescues every year. In Australia, where 85 percent of the population lives within an hour's drive of the coast, rips cause more fatalities than floods, cyclones, and shark attacks combined. In 1938, one of the country's most popular beaches, Sydney's Bondi Beach, was the site of an infamous rip-current tragedy: within minutes, roughly 200 swimmers were swept away by a rip, leaving 35 people unconscious and five dead. More often, however, rips take one life at a time, garnering little media attention. For many casual beach visitors, the toll of rip currents goes unnoticed. [...] Although almost three-quarters of beach users said they knew what a rip current is, only 54 percent could correctly define it. In addition, only half of the people she surveyed remembered seeing either the warning signs or the colored flags denoting surf conditions that were posted on or near the main access point to each beach. An even smaller percentage could recall what color the flags had been -- green for calm, yellow for moderate, or red for dangerous conditions. "I was genuinely shocked," Locknick says. [...] Part of the challenge of preventing rip-related drownings stems from the lack of a simple method to escape them. Rip currents form when waves pile water near the shoreline. The water then gushes back out to sea, taking the path of least resistance. It might flow along channels carved in between sandbars or next to solid structures, such as jetties or rocky headlands. These types of rips can stick around year after year. Others are more erratic, creating fleeting bursts of seaward-flowing water on smooth, open beaches. People often mislabel rip currents as undertows or rip tides. Rip currents are not caused by tides, however, and undertows are a different, weaker current, formed when water pushed onto the beach moves back offshore along the seabed. Some telltale signs of a rip include a streak of churned-up, sandy water or a dark, flat gap between breaking waves. It's not surprising that rip currents are often misunderstood by the public because, for decades, beach-safety experts also had an oversimplified perception of their mechanics. In some of the earliest research on rips in the mid-20th century, American scientists watched sticks, pieces of kelp, and volleyballs float out to sea and described lanes of flowing water extending more than 300 meters offshore. This work formed the basis for the popular view of rip currents as jets flowing perpendicular to the beach, shooting out past the surf. To escape the river of current, experts recommended that bathers swim parallel to the beach -- a message once broadcast through education campaigns and warning signs in the United States and Australia. As it turns out, that approach may not always work.

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