Insulate Britain says government welcome to borrow its name

No 10 official's name for an insulation plan was nixed for unoriginality - but the campaigning group is OK with it

The well-known campaigning group Insulate Britain is happy to let the government borrow its name if officials can't come up with a different label for their insulation scheme, it has told the Guardian.

According to a report in the Times on government plans for insulating homes, during one meeting to thrash out the policy, a No 10 official suggested calling it Insulate Britain" - a proposal quickly nixed when someone else pointed out that it was already the name of the disruptive direct action group.