The NHL is getting into NFTs, because that’s just what sports leagues do now

Hockey-loving HODLers, rejoice: the NHL is launching an NFT program. The league is partnering with Sweet to build a marketplace of digital collectibles including everything from iconic moments in hockey history to 3D interactive trophy rooms where users can display their collections." The league made the announcement during NFT.NYC (and also during the Stanley Cup Finals) but plans to launch the marketplace before next season.
Sweet is a much smaller platform than OpenSea or SuperRare, but it's among the more user-friendly of NFT marketplaces, allowing users to buy stuff with crypto or just with a credit card. It already has a lot of sports content, too, including collectibles from a number of Formula 1 and NBA teams.
The only...