Amazon Agrees To Drop Prime Cancellation 'Dark Patterns' in Europe

Amazon has agreed to simplify the process required for cancelling its Prime membership subscription service across its sites in the European Union, both on desktop and mobile interfaces, following a series of complaints from regional consumer protection groups. From a report: The coordinated complaints about Amazon's confusing and convoluted cancellation process for Prime were announced back in April 2021 -- so it's taken just over a year for the e-commerce giant to agree to change its ways. Following the engagement with EU regulators, the Commission said today that Amazon started to make some revisions to the Prime web interface -- such as labelling the cancel button more clearly and shortening the explanatory text -- but today's announcement is that it has agreed to further simplify the experience by further reducing the text so consumers do not get distracted by warnings and deterred from cancelling.

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