Ben & Jerry’s sues parent company over Israeli deal ‘to protect social integrity’
by Reuters in New York from World news | The Guardian on (#613MA)
Complaint says Unilever sale of Israeli business to local licensee undermines its values to sell its ice-cream in occupied West Bank
Ben & Jerry's has sued its parent Unilever plc to block the sale of its Israeli business to a local licensee, saying it was inconsistent with its values to sell its ice-cream in the occupied West Bank.
The complaint filed in the US district court in Manhattan said the sale announced on 29 June threatened to undermine the integrity of the Ben & Jerry's brand, which Ben & Jerry's board retained independence to protect when Unilever acquired the company in 2000.
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