Reddit Will Sell 'Collectible Avatars'

Reddit said Thursday it is launching blockchain-powered "collectible avatars." From a blog post: About two years ago, we launched a new and improved Avatar Builder, allowing anyone to generate and customize their own personal avatar -- a unique way to display identity on Reddit. Shortly thereafter, we made countless accessories, outfits, and hairstyles available to allow for even more expression. We also brought redditors custom avatars in collaboration with partners like Netflix, Riot Games, and the Australian Football League (AFL). Seeing avatars take off got us thinking - what would happen if we gave artists on Reddit license to make any style of avatar they wanted? And what if we could help these artists showcase their art to the entire Reddit community and make it easy for them to earn money for their work? Our new Collectible Avatars storefront does just that. In this series, Collectible Avatars are limited-edition avatars made by independent artists, in partnership with Reddit, and provide owners with unique benefits on the Reddit platform. If someone sets their Collectible Avatar as their avatar on Reddit, they can mix-and-match the avatar gear with other Reddit avatar gear and accessories, and their profile image in comments sections will have a glow-like effect. Collectible Avatars differ from other avatars on Reddit in a few ways: They are available for purchase (vs. being free or available via Reddit Premium), and artists will be paid for each Collectible Avatar sold. Collectible Avatars are backed by blockchain technology, giving purchasers rights (a license) to use the art -- on and off Reddit. You do not need cryptocurrency to purchase these avatars, nor are they being put up for auction. Each avatar has been priced at a fixed amount and is purchasable with fiat (government-issued) currencies.

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