BMW starts selling heated seat subscriptions for $18 a month
by James Vincent from The Verge - All Posts on (#61AHJ)
Photo by Silas Stein/picture alliance via Getty Images BMW is now selling subscriptions for heated seats in a number of countries - the latest example of the company's adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW's front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for unlimited" access for $415.
It's not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotted its launch in South Korea.
BMW has slowly been putting features behind subscriptions since 2020, and heated seats subs are now available in BMW's digital stores in countries including the UK, Germany, New Zealand, and South Africa. It doesn't,...