Apple and Jony Ive Are Parting Ways

Apple and Jony Ive are breaking up -- and this time, according to The New York Times, it's for real. Engadget reports: Ive left the tech giant in 2019 after over two decades and formed his own company called LoveFrom, which counted Apple as its first and primary client. The publication said that both parties agreed not to extend their contract in the weeks leading up to its renewal and to stop working together for the first time since the 90's. The Times said LoveFrom's multi-year contract with Apple was worth $100 million and prohibited the firm from taking on any project that the tech giant considered to be in competition with its products. Ive reportedly wanted the freedom to take on new clients without needing to ask permission from Apple. Meanwhile, the company's executives had apparently been questioning the amount Apple was paying him and had grown frustrated over employees quitting to join his design firm instead. Shortly after Jony Ive left Apple in 2019, the Wall Street Journal reported that Ive was slowly drifting apart from the company for several years as the iPhone maker's priorities shifted from product design to operations. Further reading: 'Apple is Not in Trouble Because Jony Ive is Leaving, It Is in Trouble Because He's Not Being Replaced'.

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