Small town, big dreams: USA banks on hosting worlds to boost athletics

The world's best athletes are heading for a town with a population of 170,000 where track and field still reigns supreme

They call it TrackTown USA: a magical oasis where track and field is respected and revered, and given near-equal billing to the major sports. And for the next 10 days Eugene, Oregon will seek to conjure up an even greater feat: by making the rest of America follow suit.

To the outsider, Eugene appears a baffling choice to host America's first world athletics championships. Especially when its population is only 170,000.