Article 61JRR Google’s new Chrome logo could have looked a lot different

Google’s new Chrome logo could have looked a lot different

by
Tom Warren
from The Verge - All Posts on (#61JRR)
6___Alternatives.max_1000x1000.0.png Proposed redesigns of the Chrome icon. | Image: Google

Google changed up its Chrome logo earlier this year, for the first time since 2014. The new Chrome logo has some subtle differences from before, thanks to a lack of shadows, slightly different proportions, and brighter colors. Most Chrome users might not have even noticed its introduction in Chrome 100, but Google had experimented with far more radical designs that didn't make the cut.

Some of the more striking proposals included completely different shapes for the Chrome logo or separating the colors with white borders. In the exploratory phase, we tried all kinds of ideas; softening corners, different geometries, whether or not to separate the colors with white," explains Thomas Messenger, a visual designer at Google. We also tried...

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