Netflix’s ad-supported tier won’t have everything at launch
by Jay Peters from The Verge - All Posts on (#61K8S)
Illustration by Alex Castro / The Verge Netflix's upcoming ad-supported offering won't include all of the content you can currently watch on the streaming service, Netflix executives said during the company's Q2 2022 earnings interview video.
Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier," Netflix co-CEO Ted Sarandos said. There are some things that don't - that we're in conversation about with the studios on - but if we launched the product today, the members in the ad tier would have a great experience. We will clear some additional content, but certainly not all of it, but we don't think it's a material holdback to the business."
It's certainly a nice to have," said CFO Spencer Neumann. But it's not a must-have. As...