Facebook doubles down on algorithms in the main feed
The Home tab on the left versus the Feeds tab on the right. | Image: Meta Facebook's almighty News Feed is getting split in two... kind of. Today, it's announcing two feeds that will now be found in its iOS and Android apps. Home is the new name for the tab you see when you first open the app and is designed for algorithm-based discovery with Reels, Stories, and other personalized content. Then there's an entirely new Feeds tab, which contains recent posts from friends, groups, Facebook Pages, and favorites, with no Suggested For You" posts in sight.
The two tabs will be accessible from both the iOS and Android versions of the Facebook app, where they will start to appear in the shortcut bar today. Meta's press release says the contents of this bar are designed to change based on which tabs users spend the most...