Meta is Shutting Down Tuned, Its Social App for Couples
Tuned, Meta's social app for couples, is winding down a little over two years after it launched. TechCrunch: Users, including this reporter, began receiving a notification about the impending shutdown last week, advising them to download their data before September 19 when the app will cease to work. Tuned was a project under Meta's New Product Experimentation (NPE) Team, which was originally formed to build consumer-facing apps that would allow Meta to test out new features and gauge people's reactions. Launched in the early months of the pandemic, Tuned was positioned as a way for couples to stay in touch and engaged, with messaging features and quizzes designed to let them share how they're feeling, what they're up to and milestones they're anticipating. Tuned allowed users to exchange notes, photos and videos, challenges, voice messages, notes and lists, and music via a Spotify integration. They could set their respective moods, and -- for more intimate content -- choose a password or a blur filter. A "check-in" feature nudged couples to suss out their feelings about the relationship in any given moment, with prompts to add context.
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