Amazon is raising Prime prices in Europe by up to 43 percent a year
by Tom Warren from The Verge - All Posts on (#61T4P)
Photo by Thomas Trutschel/Photothek via Getty Images Amazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year. In an email to customers overnight, Amazon revealed its annual Prime cost will jump 20 percent in the UK from 79 to 95 from September 15th. In France the price hike is even more acute, moving from 49 per year to 69.90 - a 43 percent increase.
Amazon will also hike prices in Spain and Italy by 39 percent annually, with the company's second-biggest market, Germany, seeing an annual 30 percent rise. Amazon's Prime price increases in Europe come just months after the price of Prime in the US rose to $139 per year, up from the previous $119 annual fee. Amazon Prime typically includes fast shipping, access to sales, and free movie /...