@HPCpodcast: A Look at HPC Marketing Strategies with Mike Bernhardt — It’s More Than Speeds-and-Feeds

Because HPC is barrier-pushing technology it's understandable that HPC marketers often focus their messaging on speeds-and-feeds. But Mike Bernhardt, one of the most recognized names in supercomputing strategic marketing and communications, argues that an over-emphasis on this can be a big, if natural, mistake. Yes, speeds-and-feeds is important, but there are other critical aspects of corporate and product positioning that also need attention if organizations are to attract and retain not only customers but also employees, investors, business partners and the good opinion of government regulators, among other audiences.

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