Instagram Is Walking Back Its Changes For Now

An anonymous reader quotes a report from The Verge: Instagram will walk back some recent changes to the product following a week of mounting criticism, the company said today. A test version of the app that opened to full-screen photos and videos will be phased out over the next one to two weeks, and Instagram will also reduce the number of recommended posts in the app as it works to improve its algorithms. "I'm glad we took a risk -- if we're not failing every once in a while, we're not thinking big enough or bold enough," Instagram chief Adam Mosseri said in an interview. "But we definitely need to take a big step back and regroup. [When] we've learned a lot, then we come back with some sort of new idea or iteration. So we're going to work through that." The changes come amid growing user frustration over a series of changes to Instagram designed to help it better compete with TikTok and navigate the broader shift in user behavior away from posting static photos toward watching more video. Redesigns often incur the wrath of users who are hostile to change, but in this case the high-profile dissatisfaction was backed up by Instagram's own internal data, Mosseri said. The trend toward users watching more video is real, and pre-dated the rise of TikTok, he said. But it's clear that people actually do dislike Instagram's design changes. "For the new feed designs, people are frustrated and the usage data isn't great," he said. "So there I think that we need to take a big step back, regroup, and figure out how we want to move forward." The company also plans to show users fewer recommendations. On Wednesday, Meta CEO Mark Zuckerberg said [on an earnings call (PDF)] that recommended posts and accounts in feeds currently account for about 15 percent of what you see when you browse Facebook, and an even higher percentage on Instagram. By the end of 2023, that figure will be around 30 percent, Zuckerberg said. But Instagram will temporarily reduce the amount of recommended posts and accounts as it works to improve its personalization tools. (Mosseri wouldn't say by how much, exactly.) "When you discover something in your field that you didn't follow before, there should be a high bar -- it should just be great," Mosseri said. "You should be delighted to see it. And I don't think that's happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then -- if and when we do -- we can start to grow again." ("I'm confident we will," he added.) Mosseri made clear that the retreat Instagram announced today is not permanent.

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