Marvel Movies No Longer Guaranteed Blockbusters

schnell writes: A story (paywalled) analyzes the more uncertain fortunes of Marvel's most recent movies compared to their predecessors. From the article: "Since Disney acquired Marvel in 2009, the studio has produced 25 superhero films that have grossed a total $25 billion worldwide, making it one of the highest-earning film studios in Hollywood history. Among them are Marvel's 2019 Avengers: Endgame, the highest-grossing movie of all time with $2.8 billion at the global box office; Avengers: Infinity War, which grossed $2 billion, and eight more that topped $1 billion each. But since the beginning of 2021, the average global box-office gross of the six films produced by Marvel has fallen to $773.6 million - roughly half the $1.5 billion average of the previous six films ... Critical reception of the films has suffered as well. According to Rotten Tomatoes, a website that tracks movie reviews, the last six Marvel titles averaged a 75% approval rating among critics, compared with 88.5% for the prior six." Some films starring less established characters drove a part of the drop-off such as The Eternals ($402M total box office gross), Shang-Chi and the Legend of the Ten Rings ($420.7 million) and Black Widow ($373.2 million). But tentpole characters haven't always been a guarantee of success -- while Spider-Man: No Way Home grossed $1.9B globally and Captain Marvel took in $1.1B, Thor: Love and Thunder suffered a surprising 68% box office drop-off from week one to two and is trending towards a disappointing performance. Are Marvel's more recent films just victims of unrealistic expectations or pandemic-era changes in movie viewership? Have audience tastes changed, or has Marvel lost the plot when it comes to its newer movies?

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