Ads for two UK funeral firms banned over ‘misleading’ eco-friendly claims

Advertising Standards Authority makes decision over Golden Leaves and JC Atkinson & Son

Adverts for two funeral providers have been banned after they misleadingly implied that their MDF coffins were more eco-friendly than other options.

Golden Leaves and JC Atkinson & Son advertised environmentally friendly", eco-friendly" or green" funerals including wooden or MDF coffins, with Golden Leaves adding: Choosing an environmentally friendly funeral not only assists your loved ones, but also makes a positive statement of intent to help preserve the world in which we live."