HBO Max, Discovery+ To Merge Into Single Streaming Platform Starting In Summer 2023

Warner Bros announced that HBO Max and Discovery+ will launch in the U.S. as a single service in the summer of 2023. Variety reports: "At the end of the day, putting all the content together was the only way we saw to make this a viable business," [said JB Perrette, CEO and president of global streaming and interactive for Warner Bros. Discovery, on the company's Q2 earnings call]. Bringing HBO Max and Discovery+ together is aimed at cutting churn so "there's something for everyone in the household," he said. WBD did not announce what the new brand name for the merged service will be, nor did execs discuss pricing for the unified streamer. Warner Bros. Discovery is initially focused on the ad-supported and ad-free versions of the combined HBO Max-Discovery+, Perrette said, but is also "exploring how to reach customers in the free, ad-supported space" with content that is totally different from what's on the premium VOD services. HBO may or may not be part of the name of the unified direct-to-consumer WBD platform; Perrette said the company is doing research on consumer perception of the HBO Max name. But, HBO will continue to be a major brand: "HBO will always be the beacon and the ultimate brand that stands for television quality," he said on the call. The merged HBO Max-Discovery+ will combine the best elements of both services, said Perrette. He said HBO Max has had "performance and customer" issues but offers a rich set of features; Discovery+ has more limited features but provides a more robust underlying delivery capability. The media company plans to take the unified HBO Max-Discovery+ platform to Latin America following the summer 2023 rollout in the United States, adds Variety. Europe will see it in early 2024; Asia Pacific in mid-2024; and additional markets in fall 2024.

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