Google Tries Publicly Shaming Apple Into Adopting RCS

Google is kicking off a new publicity campaign today to pressure Apple into adopting RCS, the cross-platform messaging protocol that's meant to be a successor to the aging SMS and MMS standards. From a report: The search giant has a new "Get The Message" website that lays out a familiar set of arguments for why Apple should support the standard, revolving around smoother messaging between iPhone and Android devices. Naturally, there's also a #GetTheMessage hashtag to really get those viral juices flowing. For most people, the problems Google describes are most familiar in the form of the green bubbles that signify messages to Android users in Apple's Messages app. While the iPhone app uses Apple's own iMessage service to send texts between iPhones (complete with modern features like encryption, support for group chats, and high-quality image and video transfers), they revert to old-fashioned SMS and MMS when texting an Android user. Not only are these messages shown in a color-clashing green bubble but also they break many of the modern messaging features people have come to rely on.

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