GM Makes $1,500 OnStar Subscription Mandatory On GMC, Buick, Cadillac Models

An anonymous reader quotes a report from The Drive: If you don't want to pay for in-car subscriptions every month, no problem: Just pay it all upfront. That's the line from General Motors today after news spread that it's making a three-year, $1,500 OnStar connected services subscription a mandatory "option" for new Buick, GMC, and Cadillac Escalade models. The subscription, which enables things like using your phone as a key fob, data-enabled navigation, audio streaming, and Amazon's Alexa virtual assistant, is still optional on other GM vehicles, with the Premium package running $49.99 a month. But don't be surprised if this new setup spreads across the automaker's full portfolio. The $1,500 charge for OnStar will effectively raise the base prices of these cars, though the exact increase varies from model to model. All Buicks will see a price increase of $1,500. Higher trim GMCs will see an increase of as little as $905 with the Hummer EV getting no MSRP boost. Base model GMC pickups, the Sierra and Canyon, are hit the hardest with a $1,675 increase. By far the most common price hike is $1,500, which also applies to the Cadillac Escalade, Automotive News reports. Speaking to GM Authority, a spokesperson said making customers pay for the service will "enhance [their] vehicle ownership experience." They went on to state that "By including this plan as standard equipment on the vehicle, it provides more customer value and a more seamless onboarding experience." The automaker confirmed to AN that buyers who don't activate OnStar and have no desire to use the services will not be offered a discount. Further reading: BMW Starts Selling Heated Seat Subscriptions For $18 a Month

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