Love Island winner Ekin-Su signs £1m deal with fashion brand Oh Polly

Deal reported to be biggest in show's history, as brand's sustainability claims called into question

The Love Island winner Ekin-Su Culculolu has signed a deal to work with the fashion brand Oh Polly. The deal is said to be worth about 1m - thought to be the biggest in the show's history.

The Sun reported that Culculolu had chosen to work with Oh Polly because it aligned to her own values of sustainability", unlike fast fashion brands. However, when Good on You, the website that rates brands based on their ethical and sustainable values, rated Oh Polly in June 2021, it gives the brand a we avoid" rating, the same as the previous Love Island sponsor, the fast fashion brand Pretty Little Thing.