Idaho Company Sues FTC, Claiming Agency Threatened Suit Over Its Tracking Data

A data-marketing and analytics company has sued the Federal Trade Commission, saying the agency is wrongly threatening to sue it for marketing geolocation data that might be used to track consumer visits to sensitive locations such as abortion clinics. From a report: The lawsuit by Kochava was filed on Friday in U.S. District Court in Idaho, where the company is based. The FTC didn't immediately respond to requests for comment. The commission announced last week that it would begin considering rules to protect the privacy of a range of consumer data. The Kochava case represents an early salvo in what could be a lengthy battle over the privacy of some online healthcare data. In June, the U.S. Supreme Court eliminated the constitutional right to an abortion, overturning the 1973 Roe v. Wade decision and leaving the question of abortion's legality to the states. In response, President Biden issued an executive order encouraging the FTC to take new actions to protect consumers' privacy when they seek information about reproductive health.

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