Adam Neumann’s latest big idea? To become America’s biggest landlord

The WeWork co-founder is reportedly at the helm of Flow, a new company looking to reinvent apartment living - but have any lessons been learned?

Adam Neumann presided over one of the most spectacular business collapses in recent history. A New Age-spouting, barefoot business messiah, he managed to build and burn his last startup, the office-sharing company WeWork, in such spectacular fashion that even Hollywood paid attention.

And now he is back - on a quest to become America's biggest landlord.