NowPelotonis selling its Bike on Amazon, complete with free delivery and assembly
by Victoria Song from The Verge - All Posts on (#62VQY)
The Peloton Guide will be one of the devices available on Amazon. | Photo by Victoria Song / The Verge
Peloton recently dropped the news that it would cut its distribution network, shift further toward third-party logistics, and plans to shutter retail showrooms starting next year. So it shouldn't be a surprise that the company is now partnering with Amazon to sell its original Bike, the Guide, and apparel.
According to CNBC, Peloton's Amazon store will sell the Bike for $1,445, and the Guide will go for $295. (Both products were spared from price hikes introduced earlier this month.) Not included are the more expensive Bike Plus and Tread. Customers will be able to get the Bike delivered to their homes and can choose between self-assembly or having someone come and assemble it for them. Previously, buying Peloton equipment included free...