LeBron is manipulating the media for his sons' sake
by DJ Dunson from Deadspin > Sports News Without Fear, Favor or Compromise on (#633QM)
LeBron is promoting the hell out of his newest passion project. It's not a Spring Hill-Warner Bros. production, but it is the most personal aspect of his investment portfolio. For Sports Illustrated's Daily Cover story on Tuesday, LeBron, flanked by his sons Bronny and Bryce, spoke to Chris Ballard, sounding more like...