Juul to pay $440m after years-long investigation into teen vaping

E-cigarette company, whose products are blamed for a surge in youth vaping, also faces new marketing restrictions

The electronic cigarette maker Juul Labs will pay nearly $440m to settle a two-year investigation by 33 states into the marketing of its high-nicotine vaping products, which have long been blamed for sparking a national surge in teen vaping.

William Tong, the Connecticut attorney general, announced the deal on Tuesday on behalf of the states plus Puerto Rico, which joined together in 2020 to investigate Juul's early promotions and claims about the safety and benefits of its technology as a smoking alternative.