Google Faces $25 Billion Legal Action In UK, EU

Google is facing two legal cases which could result in the tech giant paying out damages of up to ~$25 billion (19.5 billion pounds) over its digital advertising practices. The BBC reports: The company is accused of anti-competitive conduct, and of abusing its dominant place in the ad tech market. Separate legal cases, in the UK and in the Netherlands, are being filed in the coming weeks on behalf of publishers seeking "compensation" from Google. [...] The European Commission and its UK equivalent are investigating whether Google's dominance in the ad tech business gives it an unfair advantage over rivals and advertisers. The French competition watchdog imposed a 220 million euro fine on the company last year. Johnny Ryan, from the Irish Council for Civil Liberties, told the BBC: "Google is under pressure on two big issues - one is anti-trust and the other is data protection." Mr Ryan said more cases were coming to light as competition enforcers around the world "increasingly put demands on Google." But he added "the fines we have seen so far from competition authorities have had absolutely no consequence whatsoever." Damien Geradin, of the Belgian law firm Geradin Partners -- which is involved in the Dutch case -- said, "Publishers, including local and national news media, who play a vital role in our society, have long been harmed by Google's anti-competitive conduct. It is time that Google owns up to its responsibilities and pays back the damages it has caused to this important industry. That is why today we are announcing these actions across two jurisdictions to obtain compensation for EU and UK publishers." The British claim, at the UK Competition Appeal Tribunal, will seek to recover compensation for all owners of websites carrying banner advertising. If successful, this would mean a wide and diverse group could get compensation - from major media sites down to small and medium-sized businesses who produce their own online content. Businesses which do not which to be included in the legal action can opt out. [...] The UK competition watchdog is also investigating Google's power in the digital advertising technology market. The Dutch case is open to European publishers affected by Google's actions. Geradin Partners has teamed up with Dutch law firm Stek to bring the collective claim.

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