Article 63NX Jay Z aims to topple Spotify with music streaming service Tidal

Jay Z aims to topple Spotify with music streaming service Tidal

by
Stuart Dredge
from Technology | The Guardian on (#63NX)

Musicians including Beyonci(C) and Madonna show support for rapper as he overhauls service designed to make more money for artists

He has sold 100m records, founded a business empire worth upwards of $520m (350m) and married Beyonci(C). Now, Jay Z, backed by a roll call of A-list friends, is fronting the relaunch of a music streaming website heralded as the first real challenger to Spotify.

Kanye West, Rihanna, Coldplay, Madonna, Alicia Keys, Beyonci(C) and more threw their weight behind the rapper at a press conference last night where he unveiled the new look for Tidal, a streaming site originally launched by Norwegian firm Aspiro in October 2014 and acquired for $56m earlier this month by a company controlled by the music mogul.

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