Why Effects-based Cannabis Marketing Is Mostly Smoke and Mirrors
by Danielle Guercio from Lifehacker on (#63PAF)
Unpredictability is one of the core challenges of shopping for cannabis. It's incredibly rare to have a completely custom, controlled experience with weed, and even tougher to duplicate it. To people who don't already enjoy the herb, these variables can seem too great to navigate, which is why marketing has tried to...