‘Gifs are cringe’: how Giphy’s multimillion-dollar business fell out of fashion

Generational divide threatens future of tech firm as it seeks approval for $400m takeover by Facebook owner Meta

It is rare for a multimillion-dollar company to explicitly state that its business is dying because it is simply too uncool to live.

But that is the bold strategy that the gif search engine Giphy has adopted with the UK's competition regulator, which is trying to block a $400m (352m) takeover attempt by Facebook's owner, Meta.