‘Growing the audience for rugby’: PR7s seeks to seed game in America

With 15s World Cups on the way, a start-up sevens league seeks to establish itself in a crowded but fractured landscape

In May, World Rugby announced that the US will host the men's Rugby World Cup in 2031 and the women two years later. The news started the clock on a decade-long project to establish rugby union as an American sport.

Four months on, on the eve of a women's World Cup in New Zealand, to say all is not well in US rugby would be like saying all is not dry in the ocean.