Google wants to make Maps much more immersive
by Jay Peters from The Verge - All Posts on (#645MF)
Illustration: The Verge If you open up Google Maps right now, I'm guessing you'll probably search for where you want to go using a traditional 2D map. But Google has some ideas to help you discover the world around you in a far more immersive way, and it showed off some of what it's working on at its Search On event on Wednesday.
One of those new features is what Google calls Immersive View, which it first demonstrated at this year's Google I/O. On its face, it's essentially a 3D aerial view of a certain area or location - think Apple Maps' Flyover feature - but Immersive View also lets you go a level deeper by checking out weather, traffic, and even drill down to explore individual buildings. During Wednesday's show, Google Maps VP and GM Chris Phillips gave a...