Twitter Knows You Took a Screenshot, Asks You To Share Instead

An anonymous reader quotes a report from Ars Technica: Twitter is seemingly working to remind people that interesting tweets are something you should click, load, and view while logged into the company's ad-funded service, not merely see in a screenshot. That's why some users are seeing a "Share Tweet?" pop-up whenever the Twitter app notices them taking a screenshot. Social media analyst Matt Navarra noted the two kinds of nudge prompts in a tweet: "Copy link" and "Share Tweet." TechCrunch noted that some of its staff members were receiving the prompt and pointed to another tweet in which Twitter provided both "Copy link" and "Share Tweet" buttons. Twitter makes money when people visit the site in a browser or load it in Twitter's official apps, then see sponsored tweets or pre-roll advertisements on native videos (users can also sign up for a Twitter Blue subscription). Screenshots, whether shared directly or on competing social platforms, don't create revenue. Engaging with Twitter itself could encourage people to sign up and do more of that. Twitter reported 237.8 million "average monetizable daily active usage" in Q2 2022, up 16.6 percent compared to the same quarter in 2021. The company claims this increase was driven by "ongoing product improvements" and "global conversation around current events." It makes sense why Twitter, the corporate entity, prefers tweet links to screenshots, enough so to A/B/C test a prompt that can make users feel like the Twitter app is both closely watching and scolding them. But for Twitter, the cultural entity, screenshots are enormously valuable, likely more so than links alone. If you've been engaging in Internet culture for years, you've seen why.

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