Nike Moves To Crimp Resellers and Might Cancel Orders Made Using Bots

Nike wants to keep a closer eye on resellers. In a sweeping update to its rules for U.S. shoppers this month, the sneaker giant said it could cancel orders placed with automated ordering software or technology on its website or apps. From a report: The company also said it could charge restocking fees, decline to issue refunds or suspend the accounts of people it determines are buying its shoes, apparel or other items with the intent to resell them. Orders that exceed product purchase limits -- which Nike can implement on highly coveted items -- could be rejected, according to the revised rules posted on Nike's website. Nike previously prohibited the purchase of products for resale but the rules update expands the company's response if it identifies such activity taking place. Its rules had also banned purchases deemed to be fraudulent but didn't explicitly mention the use of specialized software, known as bots.

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