Tories’ levelling up ad campaign broke the rules, finds watchdog

Advertising promoting government policies in run-up to local elections in May described as party propaganda by Labour

A major advertising drive promoting the government's levelling up agenda broke advertising rules, a watchdog has concluded after complaints were made about the billboard and local newspaper campaign.

The campaign preceded local elections this year and involved a significant number of placements on local newspaper websites, including the Grimsby Telegraph, the Derby Telegraph, the Birmingham Mail and the Leicester Mercury.