The ugly business logic behind Kanye West’s Parler acquisition

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On Monday, Kanye West, now legally known as Ye, announced that he would buy Parler, an alternative social media platform, in a surprise move that has sparked both interest in the platform and concern for the billionaire rapper's plans. But the move comes at a perilous time for Parler, which has seen months of stagnating usage and at least one attempt to find a buyer for the platform before Ye.

According to a source familiar with the discussions, Parler's parent company, Parlement, has been trying to offload its social media platform to potential buyers over the last few weeks. One prospective buyer described Parlement's asking price for the platform as wildly inflated, and said they were stunned by the site's low number of daily active...

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