Netflix Password-Sharing Crackdown Will Roll Out Globally In 'Early 2023'

As part of Netflix's earning results today, which says the company reversed customer losses, Netflix plans to crack down on password sharing beginning in 2023. The Verge reports: After giving users the ability to transfer their profiles to new accounts last week, the streamer says it will start letting subscribers create sub-accounts starting next year in line with its plans to "monetize account sharing" more widely. [...] Earlier this year, Netflix reported losing subscribers for the first time in over 10 years, with the company's subscriber count dipping by another 1.3 million in the US and Canada and 1 million worldwide last quarter. To remedy this, Netflix has also been slowly nudging subscribers away from password sharing. The company conducted tests that prompted users in Chile, Costa Rica, and Peru to pay extra for a sub-account if Netflix detected someone was using the owner's subscription outside of their household. It also tried out a way for users in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic to buy additional "homes" for accounts located outside of the subscriber's primary household. More recently, Netflix widely introduced a Profile Transfer tool that lets users easily transfer their personalized recommendations, viewing history, My List, saved games, and other settings to a new account after testing it in other countries. Last month, a report from Rest of World revealed frustration from users subject to the tests in Latin America. The earnings report (PDF) projects that the company's new ad-supported streaming service, which starts at $6.99 per month and launches in November, will help attract 4.5 million subscribers by year's end. This quarter it added 2.4 million subscribers and grew by 104,000 paid subscribers in the U.S. and Canada over the last three months, up from 73,000 in the same period last year.

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