Warner Bros.’ Lord of the Rings NFT ‘experience’ is just The Fellowship in 4K
by Charles Pulliam-Moore from The Verge - All Posts on (#64Y3Q)
Ian McKellen as Gandalf | Image: Warner Bros. For reasons that only Warner Bros. Discovery can truly know, the multimedia entertainment giant has partnered with Web3 firm Eluvio to release The Lord of the Rings: The Fellowship of the Ring in its entirety as a set of NFTs meant to kick off the WB Movieverse," an endeavor that makes less sense the more you hear about it.
Today, Warner Bros. announced the impending arrival of The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience," a cumbersomely named rerelease of Peter Jackson's 2001 film that will live on Eluvio's branded Content Blockchain. In a press release about their partnership, Eluvio CEO Michelle Munson sang Warner Bros.' praises for its commitment to NFT projects and said that their...