Article 654X4 YouTube’s battle with TikTok takes its toll as revenues dip

YouTube’s battle with TikTok takes its toll as revenues dip

by
Alex Hern UK technology editor
from Technology | The Guardian on (#654X4)

Owner Alphabet reveals first decline since it began reporting streaming site's performance separately two years ago

YouTube's long battle against TikTok has started to take its toll after its parent company, Alphabet, reported a decline in revenue at the video-streaming site.

The fall, from $7.2bn (6.2bn) in 2021 to $7bn this year, is the first since Alphabet started reporting YouTube's performance separately two years ago, and marks a financial slowdown at the once dominant internet video hub.

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