'How Google's Ad Business Funds Disinformation Around the World'

Today ProPublica published "the largest-ever analysis of Google's ad practices on non-English-language websites," saying their report shows Google "is funneling revenue to some of the web's most prolific purveyors of false information in Europe, Latin America and Africa," and "reveals how the tech giant makes disinformation profitable...."The company has publicly committed to fighting disinformation around the world, but a ProPublica analysis, the first ever conducted at this scale, documented how Google's sprawling automated digital ad operation placed ads from major brands on global websites that spread false claims on such topics as vaccines, COVID-19, climate change and elections.... The resulting ad revenue is potentially worth millions of dollars to the people and groups running these and other unreliable sites - while also making money for Google. Platforms such as Facebook have faced stark criticism for failures to crack down on disinformation spread by people and governments on their platforms around the world. But Google hasn't faced the same scrutiny for how its roughly $200 billion in annual ad sales provides essential funding for non-English-language websites that misinform and harm the public. Google's publicly announced policies bar the placement of ads on content that makes unreliable or harmful claims on a range of issues, including health, climate, elections and democracy. Yet the investigation found Google regularly places ads, including those from major brands, on articles that appear to violate its own policy. ProPublica's examination showed that ads from Google are more likely to appear on misleading articles and websites that are in languages other than English, and that Google profits from advertising that appears next to false stories on subjects not explicitly addressed in its policy, including crime, politics, and such conspiracy theories as chemtrails. A former Google leader who worked on trust and safety issues acknowledged that the company focuses heavily on English-language enforcement and is weaker across other languages and smaller markets.... The former Google leader suggests Google focuses on English-language problems partly because they're sensitive to bad PR and the posibility of regulatory scrutiny (and because English-language markets have the biggest impact). Google is spending more money to patrol non-English content, a spokesperson told ProPublica, touting the company's "extensive measures to tackle misinformation... In 2021, we removed ads from more than 1.7 billion publisher pages and 63,000 sites globally. We know that our work is not done, and we will continue to invest in our enforcement systems to better detect unreliable claims and protect users around the world." But in some cases Google's ads appeared on false online article published years ago, the article points out, "suggesting that the company's failure to block ads on content that appears to violate its rules is a long-standing and ongoing problem... [T]he investigation shows that as one arm of Google helps support fact-checkers, its core ad business provides critical revenue that ensures the publication of falsehoods remains profitable."

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