Article 6599 Tech journalists may have been wrong about Meerkat but they're right to get excited about new apps

Tech journalists may have been wrong about Meerkat but they're right to get excited about new apps

by
Stuart Dredge
from on (#6599)

The danger of a herd mentality in tech hack circles is real, including missing out on mainstream products, but a nose for interesting news goes beyond analytics

Technology journalism - and US technology journalism in particular - is getting a roasting every bit as stinging as Justin Bieber's recent Comedy Central special, in an opinion piece by mobile industry expert Tero Kuittinen published on tech site Boy Genius Report.

Titled "Meerkat is dying - and it's taking US tech journalism with it", it pulls no punches in its assessment of whether recent, excitable coverage of video-broadcasting app Meerkat was matched by actual downloads and usage.

"Meerkat's highest daily ranking on the U.S. iPhone download chart was No. 140, on March 20th. At this point, the app had already generated thousands of news stories and blog posts, most of them enthusiastically describing it as a hit. But actual American consumers never showed the slightest sign of warming up.

Meerkat's 'success' was the creation of a handful of West Coast tech bloggers who managed to lure major newspapers into covering a phenomenon that did not exist.

"Writing about the mobile app industry is a curious niche; you don't actually have to understand download statistics, different product segments or other industry fundamentals. Unlike movies, fashion, cars or the book industry, you don't have to focus on products that possess real consumer appeal. In the United States, app industry reporters can simply choose to cover an app their buddies claim is cool and then prioritise the 200th most popular app in the country over apps that have actual heft and significance."

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