Uber Tests Push Notification Ads, a Feature Literally No One Wants

Uber recently launched its new advertising division and in-app ads. Apparently, those ads aren't staying within the app. From a report: Instead, ads from other companies are being sent out as push notifications, much to the chagrin of some Uber users. Over the weekend, people turned to Twitter to complain about the notifications, sharing screenshots of ads, including one particularly popular one from Peloton that Uber had sent out. One of the primary complaints: notifications are being sent out when users aren't engaging with the app. When Uber first announced its in-app ad "experience," the company didn't mention the potentially intrusive implications.

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