Is generative AI really a threat to creative professionals?

Image-generators such as Dall-E 2 can produce pictures on any theme you wish for in seconds. Some creatives are alarmed but others are sceptical of the hype

When the concept artist and illustrator RJ Palmer first witnessed the fine-tuned photorealism of compositions produced by the AI image generator Dall-E 2, his feeling was one of unease. The tool, released by the AI research company OpenAI, showed a marked improvement on 2021's Dall-E, and was quickly followed by rivals such as Stable Diffusion and Midjourney. Type in any surreal prompt, from Kermit the frog in the style of Edvard Munch, to Gollum from The Lord of the Rings feasting on a slice of watermelon, and these tools will return a startlingly accurate depiction moments later.

The internet revelled in the meme-making opportunities, with a Twitter account documenting weird Dall-E generations" racking up more than a million followers. Cosmopolitan trumpeted the world's first AI-generated magazine cover, and technology investors fell over themselves to wave in the new era of generative AI". The image-generation capabilities have already spread to video, with the release of Google's Imagen Video and Meta's Make-A-Video.