Article 660FG How Elon Musk’s Twitter reign magnified his brutal management style

How Elon Musk’s Twitter reign magnified his brutal management style

by
Johana Bhuiyan
from Technology | The Guardian on (#660FG)

Tesla and SpaceX history showed how hard-edged the CEO could be. At Twitter, this pattern has proved disastrous

Elon Musk's reputation precedes him.

The seemingly impulsive and demanding boss of SpaceX and Tesla is known to place importance on the product above all. And whether the employees building the products agree with how he plans to achieve his ambitions, or the ambition itself, they are often expected to go above and beyond - at times sleeping on the company floor - to make it happen, or else.

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