How Republicans and Democrats are missing the mark with Latino voters

Strategists, pollsters and advocacy groups say both parties continue to treat Latino voters like a monolithic group

In the 2022 midterms, Latino voters reinforced their power as the second-largest voting bloc in the United States.

These voters, who account for nearly 35 million people, or 14%, of the US voting electorate, both tilted the balance for Democrats in key battleground state Senate races in Pennsylvania, Arizona and Nevada and secured a Republican hold in Florida. Since 2018, the number of Latino voters has grown by nearly 5 million people, accounting for more than 60% of newly eligible voters.